Tuesday, October 17th, 2017

What Bible Parables Mean to Your Daily Life

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bible parables

Stories Are Part of Our Emotional Connection

Do Bible parables hold a relevance for you today?

Of course they do.  

How often did Jesus teach in parables?

“All these things Jesus spoke to the multitude in parables; and without a parable He did not speak to them”
Matt 13:34, NKJV

When speaking to the crowds, he ONLY spoke in parables…stories that illustrate a spiritual lesson.

The stories may be true stories or simply a story for illustration purposes (several of the parable stories Jesus told were for illustration while the vast majority of the stories the Bible contains are true stories of people’s faith).

As you go through your Bible, you’ll see a majority of it are stories about our faith.  They’re stories of people who overcame through faith in God. 

It’s what happened to those who came before us. 

But what I want you to see from this is the teaching and persuasion method God Himself has chosen to use when communicating with His people.

He uses stories.

Because that is how we’re made.  We think in terms of stories and the emotional connections they make.

Are you using stories to communicate with others in your daily life?  If you’re not, you’re missing out on a MAJOR element of how we’re all hard-wired.

Think back to your days in school.  The most boring teachers were those who simply read facts and figures.  They read from the book, but the information was never made real to you.

Why wasn’t it real?  Because they never used stories or illustrations to connect it to your daily life. 

Did you have a teacher you enjoyed learning from?  If so, I’ll predict they found a way to make the subject come alive.  They found a way to apply it to you. 

Let’s say you’re going in for an interview next week.  Did you know your interviewer is likely to ask you a couple of story questions? 

They might ask you to name off a time you had a conflict with another worker…and how you resolved it.  Or they might ask you a story about how you provided customer service to a customer who was unhappy.

It all depends on the job you’re applying for, but a good interviewer often uses the “story” question to really dig out what kind of worker you are.

If you run a business, how do you use stories to persuade? 

Your customers are looking for case studies that illustrate how your product or service has worked for others. 

In addition, customers are looking for YOUR STORY.  I’ve written ad copy for businesses and coached hundreds of entprerneurs in online business specifically.  We always dig out the background story of why the business was started.

It often contains their “reason” for being in business…and it speaks to the customer.

For example, every time I speak I tell my story about delivering pizzas for Little Caesar’s for $8 an hour.  That is part of my background story…and why I am who I am today.  I went from there to becoming a very successful internet marketing consultant and coach

People identify with the story.  They understand where I’m coming from.

Why are you in the business you’re in?  How can you use it to connect emotionally with your prospects and customers?

Make use of this principle today.  How can you use a story to better communicate a message you want to share with others? 

If you’re in business, look for your story and how it identifies with your customers and their desires.

If you’re going to an interview, practice over a couple of your back stories from previous employment.

If you want to teach your children, what stories from your past and lessons you learned directly relate to what you want to share?

Stories are part of our makeup.  If you’re not using them, then you’re only speaking to half your audience…the logical side. 

Is it any wonder why we have so many problems in the educational system when people can’t take a lesson from God on how humans best learn and communicate?

About Terry Dean
I've been in full-time business online since 1996. I've been an ordained minister since 1993. Yes, business and ministry are my passions. I also love God, my wife Julie, my two dogs, the outdoors, and video games.

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